The world of advertising is littered with the carcasses of marketing campaigns that died a premature death because they never connected with their target audience in the way that the marketing gurus had expected.
We wondered where “the bloody hell” the tourists were, when they had been so eloquently invited to come on over!  Not here!! Thanks to the monumental mistake of the gurus in not allowing for cultural differences in colloquialisms! Insulting people does not make them want to visit you! Your interpretation might not be that of your customers.
Knowing your target market means you can appeal to your customers by telling them what they want to hear!!
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Jo
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